My name is Sujith Samuel, I'm a user researcher.

Business leaders whisper their product visions, users shout their needs, My superpower? Translating the needs of both sides. I listen closely to business goals, then dive into user research, uncovering their hidden needs and desires.

I use everything from digital prototypes to good old-fashioned cardboard cutouts to bring my research findings to life.  Because let's face it, if the story doesn't grab them, it won't guide them towards informed decisions.